Marketing UWSF is similar to marketing your existing United Way initiatives. And as with any successful marketing venture, whether it’s a printed media piece, a casual conversation, use of social media, or a more involved opportunity, the key to success is effective communication.
Developing your marketing or communications plan means understanding your objectives, and targeting the right audience, at the right time, with the right message. You have both an internal United Way audience and an audience within your community; both can help you achieve your goals. We have provided a Communications Plan Template to assist you in developing your individual plan.ence and an audience within your community; both can help you achieve your goals.