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Roles United Ways Can Play

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Family learning together

As you begin down the road to collaboratively develop strategies to boost grade-level reading, questions may arise about United Way’s role. United Way plays many roles in the community—convener, funder, data gather, communicator, builder of business relationships, etc. 

 

What are the roles United Way should play in advancing early grade reading proficiency? In communities where an early grade reading coalition or network does not already exist, United Ways are often well positioned to bring together key partners:

  • Many United Ways have significant experiences as trusted conveners, able to bring together stakeholders with divergent perspectives and interests and move them towards common ground and shared purpose.
  • United Ways have well-established relationships in communities with local businesses, faith and community-based organizations, philanthropic institutions, civic and municipal leaders, local government and institutions (schools, museums, libraries, etc.) and are able to broker relationships and connect these stakeholders in meaningful ways.
  • United Ways are mobilizers and strategic investors of community resources (human and fiscal), able to harness them to support change efforts in education, income and health. 
 

In communities with existing early grade reading coalitions, your United Way can use these capacities to help to accelerate and/or strengthen the work. Some examples include:

  • If the existing coalition is not sufficiently diversified your United Way can bring additional key stakeholders to the table, especially the business community and school leaders.
  • If the existing coalition needs stronger facilitation to move the work along your United Way could fill this role, or identify other community-based resources able to do so.
  • If the existing coalition is too provider and program focused, your United Way might lend its skill in public engagement and advocacy to developing a stronger policy and advocacy platform.
  • If the existing coalition does not have the resources to make capital investments to improve the quality of reading supports, your United Way could help leverage community resources to invest in system wide improvement practices.
  • If your coalition has challenges getting access to student data from local schools, your United Way can use its relationship with school leaders to broker data sharing agreements.
  • If your coalition is weak on strategies your United Way can help to strengthen them so that reading programs in the community are more effective in producing positive outcomes for participants that are aligned to broader community goals.
  • If your coalition has challenges engaging volunteer support to add to existing program capacity your United Way can leverage your workplace campaign and other volunteer initiatives to connect a "second shift of adults" to programs in the community.
 

The general idea, if your United Way is working on this issue in a community that already has an early grade reading coalition, is to figure out the unique role you can play and the value add that you bring to the table. Avoid reinventing the wheel!

 

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